Disclosure: I received these at reduced cost in exchange for my own personal opinion. I took my own photos for you to be the judge on the quality and coloration of the stones. As for the fertility increases that is all internet research and like a lot of it is not scientifically proven or a source of any medical advice.
Having purchased several items from Novica before I can definitely attest that quality of the craftmanship is very high. The individual details and the joints between each section of these multisection earrings are well crafted. The one thing that made this a 4 instead of a 5 for me was that the moonstones were not as sparkly and vibrant as other moonstones I have purchased. I am guessing that they are a different variety or a lower quality from the ones I have previously purchased. However, since all the jewelry is hand forged and the stones are individually selected I believe that this will always be a point of variation from the images we see online. I will include four pictures of the ones I received and the variation depending on lighting. I would recommend these because they are pretty, but there will always be some variation.
Now onto the mumbo jumbo about moonstones specifically. As a scientist I do not follow the hollistic chakra stuff often, but I also know as a scientist that the placebo effect is a real thing and if you believe it will help a lot of times things do. So I shall be gifting these earrings to a good friend of mine who is currently in the process of trying to conceive. When my younger sister was having trouble we did some googling... you know extensive high tech research and came across a site saying that wearing moonstone will help with fertility. Is there any scientific basis for this no, however I bought my sister a bracelet anyways thinking if she believes she has additional help then maybe she will relax and wait however long for the conception to occur without stressing herself out. Well it seemed to have "worked" as my niece is here. So my wonderful friend shall be receiving these beautiful earrings. I however wore gloves just to be safe while touching them..... my unregulated fertility is riddiculous so I'd like to not take any chances. If you know someone in a similar boat these are nice earrings and within a reasonable price for true moonstone, maybe pick up a pair and make your friend have a little less stress thinking they have a little extra help in that department.